AlixPartners’ Consumer Sentiment Index was highlighted in a segment about shoppers focusing more on value than price on MSNBC’s Morning Joe show

05 November 2025

A recent AlixPartners survey shows that U.S. shoppers are facing “discount burnout” ahead of Black Friday: the emphasis on low prices has fallen about 13% year-over-year, and 30% fewer consumers now consider finding the best deal as “very important.” Instead, shoppers are prioritizing value, quality, stable pricing, and in-store experience, indicating that retailers who rely only on discounts may see diminished impact this holiday season.

Watch the full video on msnbc.com

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Consumer Sentiment Index

Retailers are under pressure right now to make every investment count. The Consumer Sentiment Index (CSI) compiles the preferences of over 9,000 consumers, providing a filter for where you should double down and where you should cut back. The index has datasets for the Beauty, Fashion, and Home industries, and dissects demographic preferences across pillars and sectors, from Gen Z to Millennials, Gen X, and Baby Boomers.

Consumer Sentiment Index

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