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AlixPartners’ Head of Fashion Retail, Sonia Lapinsky, appeared on CNBC to comment on retailers’ discounting strategies during the holiday shopping season, including Black Friday
28 November 2025
Sonia Lapinsky told CNBC that Black Friday fell short as shoppers showed discount fatigue and retailers, pressured by higher costs and tariffs, had less ability to offer deep markdowns — making traditional promotions less effective this holiday season.