Matt Clark, EMEA Leader, Retail at AlixPartners, comments on BRC-Sensormatic Footfall Monitor statistics

“Today’s sharp decline in footfall reflects the distortion caused by Easter falling earlier in the year, ongoing consumer malaise, and reduced discretionary spending patterns. Geopolitical instability and persistent cost-of-living concerns are clearly weighing on shopper behaviour. While there may be cautious optimism as we move towards summer - with major sporting events and seasonal spending expected to bring more consumers onto the high street - stores cannot rely on this alone to lift performance. 

“Retailers are operating in a market where standing still effectively means going backwards. Consumers are becoming increasingly selective about where, when and how they spend, which means retailers must work harder than ever to drive both physical and digital traffic, convert visits into spend, and build loyalty over the longer term. The focus now has to be on driving like-for-like, volume growth and creating irresistible reasons for customers to engage with your brand over competitors. The businesses that outperform will be those taking decisive action now.”