Retail Grocery Lead Matt Hamory discusses the growth of the private label grocery market compared with the growth of national brand sales

The FT article reports that U.S. supermarket shoppers are increasingly turning to private-label products, a shift dubbed the “Aldi effect.” Sales of these cheaper, store-branded groceries have grown by 4.2% over the past year, reflecting growing consumer appetite for value as inflation and economic pressures bite.

Read the full article on www.ft.com