Retail Partner John Clear discusses the driver of the growth in demand for private label products

Private-label diaper sales are rising as budget-conscious consumers shift away from national brands due to inflation. Retailers are enhancing their store brands with better quality and marketing. John Clear of AlixPartners notes private-label grocery sales have grown from 19–20% pre-COVID to 24–25% today, with potential to hit 30% by 2030 as value-seeking behavior increases.

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