Retail Partner & Managing Director and Head of AlixPartners Fashion Practice Sonia Lapinsky discusses the use of AI agents by AI-powered shopping platforms that help consumers shop at retailers

Fashion-tech start-ups are building AI shopping agents that not only suggest products tailored to a user’s style but can also handle checkout on their behalf. These services aim to go beyond simple search or recommendation engines by asking users questions, analysing their wardrobes and lifestyle, and offering a more personalised, autonomous shopping experience. However, widespread adoption remains a hurdle.

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