The AlixPartners Fashion Practice partners with iconic global brands, department stores, and specialty apparel to cut through the tumultuous fashion industry.

Our senior team model has years of experience under their belt working in the industry and leading transformations. We’ve guided clients through the seismic shifts in the competitive landscape.  

Traditional models are giving way to digital-first retail that can sustain profitability in a world of shifting consumer behaviors. Our experts offer a comprehensive approach covering design, product development, merchandising, planning, marketing, supply chain, technology, omnichannel and sustainability. We tailor strategies to clients’ unique needs, whether you're an established brand seeking reinvention or a startup aiming to disrupt.

Join us in reshaping fashion retail's future, where expertise meets disruption, ensuring your success in this dynamic environment. 

Case studies