CNBC: Sonia Lapinsky discusses retailers, consumers and the impact of tariffs

Retailers need to take action now to deal with the current tariff environment such as temporarily lowering prices as brands brace for costs to rise. Sonia Lapinsky, Partner & Managing Director and Leader of Fashion Retail, says that anything retailers can do to “shore up their overall financials” ahead of a potential drop off in spending is a smart move,

“Retailers should be doing anything they can to get as much demand as possible, as soon as possible, because from our perspective, things are going to really fall off a cliff. … We’ve been seeing a very skittish customer since about February, March, and it’s only gotten worse as the tariff talk has gotten kind of more constant.”

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