The Blue-Light Special Goes Dark: Sonia Lapinsky Comments on Last Kmart Standing

The last full-scale Kmart has closed its doors, the latest turn in the downfall of a once-dominant retail chain. Marketplace and AlixPartners’ Sonia Lapinsky discussed how difficult it was for Kmart to remain relevant as it closed thousands of stores and tried to pivot to e-commerce. “Once the physical location is closed, you have to figure out how to be top-of-mind for the consumer, and that cost of customer acquisition and retention is so much higher than it was before,” Lipinsky said.

Read the full article on Marketplace.org