The Information: Grace Lee discusses what's next for media in 2024

Grace Lee, Co-Head of the Media & Entertainment Practice for the Americas at AlixPartners, discusses the media industry landscape for 2024. She comments on the advertising market, stating, "A lot of smaller companies are actually seeing an increase of their marketing budget with one huge caveat: Like 2023, it will be a very volatile year."

AI will also have an effect on the ad industry. Lee comments on using AI to work alongside creators, which will yield positive outcomes for the industry.

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_{This article was published on TheInformation.com in partnership with AlixPartners. The full article is available to subscribers of TheInformation.com.}