Lauren has over 10 years experience working in industry as well as consulting.

She has a mix of supply chain management and marketing experience specializing in digital channels. She has knowledge and implementation skills connecting marketing strategy with business processes needed to supply the market with products, enabling sales and service teams to meet their goals, and targeting the highest value customers efficiently.

Clients will benefit from her go-to-market strategy development, test framework planning and execution, media efficiency cost analysis, and program management.

Key Engagements

  • Assisted $2B retailer in $200M revenue growth by developing initiatives, roadmap, and campaign planning and reporting processes for store customer outreach program
  • Optimized digital search strategy of a $4B retailer prioritizing stores and products to drive $3M incremental margin in 6 months
  • Identified digital media inefficiencies for a wholesale club retailer resulting in a $1.8M positive margin impact
  • Analyzed agency partnerships across all companies within a private equity portfolio to identify consolidation areas of opportunity to leverage economies of scale and drive cost efficiencies