Germán has nearly ten years of experience in the information technology industry, specializing in retail. He is an expert in handling large, complex volumes of data, and in producing high-impact analyses and visualizations in the context of large-scale category transformation initiatives. He has a proven record of successfully implementing high-performing Big Data solutions and innovative applied analytics to solve complex business challenges unique to the retail industry, in the areas of profitability improvement, assortment optimization, sourcing strategy, and customer management, with a strong focus on driving sustainable margin benefits through digital levers.
Germán holds an Engineering Degree in Information Systems, and an MSc. in Big Data and Business Analytics. He speaks Spanish and English fluently and has intermediate German language skills.