Hélène Trad Director AlixPartners, LLP
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Hélène Trad



Helene guides companies in accelerating their growth through data-driven decision making and strategic planning. Helene’s clients benefit from her more than 20 years’ experience in using data and analytics to identify opportunities for growth and efficiency gains, to define strategic road maps, and to deliver business goals across the retail, consumer goods, and media industries. Helene drives executive-level commitment on strategic direction, brings together business functions, and establishes mechanisms to evaluate success and make data-driven decisions. At Amazon, she delivered major retail automation programs, set up sales and business operations functions, and implemented a growth strategy that resulted in multibillions dollars incremental advertising revenue across Europe, the USA, and Japan. She also served in the areas of category management, customer strategy, insights and analytics, and program management on both the client and consulting sides. Helene has a Master of Science in marketing management from Cranfield University and a Master of Engineering in agriculture and food industry from UniLaSalle. She is fluent in French and English.