After several years of impressive growth across Europe and the US, this retailer experienced a period of underperformance, as the company’s steady growth came unstitched as macroeconomic headwinds that hit the retail sector in 2023. AlixPartners was engaged to quickly upgrade their commercial strategy while also improving the client’s forecasting capabilities and short-term liquidity profile.  

Our team immediately got to work reviewing every facet of the retailers’ strategy, ranging from their particular EBIT challenges to the wider competitive landscape and all the way up to geopolitical risks. Along the way, they identified solutions tailored to each EBIT issue, created a significantly more accurate 3-year financial forecast for the company, and an actionable plan to cut costs without sacrificing growth potential.  

The AlixPartners team delivered a long-term commercial strategy built to last. The plan included options to boost profits quickly, improve cash preservation, and rebalance financial risks. Improved forecasting allowed the retailer to see further ahead, giving them room to maneuver for seizing opportunities and dodging pitfalls. A more robust set of improvement initiatives strengthened the market’s perception of the recovery plan.


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