2018 North American Restaurant Outlook: restaurants must be strategic in targeting diverse consumers

Our 2018 restaurant outlook shows US restaurants continue to battle share-of-wallet pressures. We surveyed more than 1,000 adults across the US on their dining-out preferences, and learned that while dining out and spending remain flat overall, they vary across consumer segments.

At a glance

• GenXers, Millennials, and Baby Boomers differ in how much and how often they intend to dine out
• Quick service restaurants dominate in breakfast and snacking
• Delivery remains steady, despite the rise of meal-kit services