A New Enterprise Data Monetization Capability for AI

July 1, 2020
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Artificial intelligence offers a range of potential benefits for companies globally, and those that leverage AI effectively will be positioned to maximize value creation in the quickly expanding algorithmic economy. Although the adoption of AI has been slow to catch on, appetite for AI-related companies reached an all-time high in 2019, with $18.5 billion in investments. Our report in partnership with the MIT Center for Information Systems Research (CISR) program explores what companies need to better understand AI so they can take advantage of this new capability and its implications for enterprise data monetization capabilities. Read more to learn about:

  • The lag in progress
  • How new capability requirements were identified
  • A new requisite AI capability termed explanation
  • Suggestions for effective managerial practices that can help business leaders manage for AI success.

Contributing authors: 

  • Barbara Wixom, Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
  • Ida Someh, Lecturer in Business Information Systems, UQ Business School at The University of Queensland, Australia
  • Cynthia Beath, Professor Emerita, University of Texas at Austin


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