US Hoteliers need to get smart about consumers’ differences

October 10, 2018
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According to our latest hospitality survey, US consumers are still optimistic about travel—but their hotel-stay plans differ across demographic and industry segments.


  • Hotel-visit frequency—and spending—will increase, with millennials boosting travel the most
  • In addition to location and price, strong hotel-choice influencers include free wi-fi and local-appeal offerings
  • Age group and travel purpose affect loyalty programs’ influence on hotel choice
  • Travelers use different sources to evaluate hotels and find great deals
  • A dirty room tops the list of hotel-stay destroyers

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