It’s time for retailers to make data a design necessity

April 15, 2019
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While digital channels continue to grow, retailers can sometimes commit the mistake of making their online product assortment an afterthought. But there are valuable insights waiting to be found in consumer habits online. Retailers must think of their online store assortment and its associated data as an input into a faster, more innovative product-to-market development process that can infuse positive change throughout the business.

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