It’s time for retailers to make data a design necessity

April 15, 2019
read full article

While digital channels continue to grow, retailers can sometimes commit the mistake of making their online product assortment an afterthought. But there are valuable insights waiting to be found in consumer habits online. Retailers must think of their online store assortment and its associated data as an input into a faster, more innovative product-to-market development process that can infuse positive change throughout the business.

Meet the Authors

adriansky ba 7652 480x480

Alexa Driansky

Senior Vice President, New York

sxie ba 9826 480x480

Stacy Xie

Senior Vice President, New York