Insight

Top nine myths of revenue and growth: Myth three – Think there’s no such thing as a bad sales lead? Think again

April 2019
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Sales organizations are nothing without prospects in the pipeline.  But prospects are of little value to a company that can’t distinguish between high-value leads and those that drain resources without generating revenue or profit. A rigorous, technology-augmented approach to segmentation can help any organization make the most of its sales resources—and deliver more value to the bottom line.

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