Fashion, Apparel & Luxury
Reuters: Amazon Prime Day offers a glimpse into U.S. consumer as shoppers navigate with pinched wallets
29 September 2026
AlixPartners Leader of Fashion Retail, Sonia Lapinsky, comments on shoppers' spending behavior during Amazon Prime Day, purchasing kids' items and apparel ahead of back-to-school season, personal hygiene products, and home goods, signaling that consumers stocked up on products "that they were going to buy anyway."
