Nicola is an experienced consultant who specialises in using advanced analytics, data science, and artificial intelligence (AI) to improve clients’ customer product profitability, pricing and promotion effectiveness, range & space optimisation with a focus on revenue growth in Retail. Nicola is passionate about sustainability, with a particular focus on carbon management in retail.
Nicola has worked with a range of retailers, department stores and specialist retailers to harness their data and identify opportunities for value creation through data-driven insights. She has developed models that integrate diverse data sources to provide retailers with a unified source of truth, enabling them to make timely strategic decisions.
Career highlights:
- Developed strategy propositions for retailer around channels and categories, assessing assortment performance, tail reinvestment, promotions strategy, omnichannel
- Design and development of category profits reporting dashboards for retailer that allow the business to understand performance at category / brand / product to understand key internal & external performance drivers and YoY changes
- Developed data analytics cloud-based platform for a client to consolidate procurement data sources; perform price benchmarking and supplier comparisons to improve procurement process and support supplier negotiations
- Developed assortment targeting model for a retailer merchandising team to better plan the team's assortment breadth and depth with a view to meet sales targets and develop future buying strategies
- Performed store geospatial analysis to understand key internal & external performance drivers with analysis on catchment areas around physical retailers to identify competitor branch overlaps