Patrick specializes in delivering growth in earnings before interest, taxes, depreciation, and amortization (EBITDA) by optimizing media investment via data analytics and predictive modeling solutions, rationalization of marketing vendor spend, and optimization of marketing organization design. He has worked closely with client teams, gaining a deep understanding of their business goals and operational requirements in order to deliver the most-effective, viable solutions. Formerly, Patrick was an engagement manager at Opera Solutions in the firm's marketing analytics and retail practices for clients in many industries.