How we helped
Before a major appliance manufacturer could consider entering an emerging market segment, they needed a concrete, in-depth analysis of the market’s current and potential size, a handle on key competitors, and insight into customer decision-making.
Enter AlixPartners: Our data-rich market assessment featured a three-pronged approach which allowed the customer to better understand the contours of this emerging segment:
- Market and competitor analysis based on actual back-end data of a large online retailer that was becoming established in the space
- Interviews with over a dozen experts—from internal sales channel leads to former competitors—for deeper insight into the potential pitfalls and rewards
- A deep-dive analysis of customer reviews and ratings to scope out the product features, price-points, and use-cases that were most effectively driving sales for the most successful entry possible
Our assessment provided a clear and nuanced picture of this emerging segment, allowing the customer to make an informed decision that the market size and growth prospects were sufficient to proceed with entry.
The product insights gleaned from AlixPartners’ analysis were then utilized to inform efforts to refine the product’s features and potential price-points, and our customer was able to hit the ground running in this new space.
