Angela Zutavern
Global Co-Leader, AI & Data Practice Group, Partner & Managing Director
Dallas
How we helped
The company was a leader in “wearable” technology even before that was what it was called. A specialist in consumer electronics, the company was known for excellence in innovation but had seen stagnant growth in recent years. Leadership had made the decision to reposition the firm to meet changing consumer needs but needed support to redesign and implement a lower cost serving model that served its needs.
So they brought in AlixPartners.
Our work took in a wide scope of opportunity, from understanding our client’s new requirements in the rapidly expanding smart wearables and health & sleep sectors. We drilled down into costs across the globe, plugging that knowledge into the broader picture: A profound paradigm shift that had upended traditional hardware markets as software-enabled hardware embedded itself in the consumer’s habits.
We outlined emerging trends, critical uncertainties, and potential scenarios for the industry, then defined key capabilities, unique assets, and IP that could give the company an edge. The big-picture strategy was undergirded with opportunities to build financial and operational resilience. That is, we balanced the cost focus with future paths to growth.
The company was left not with a revamped gadget, but a zero-based redesign of its serving model for a world in which their devices served the connected consumer.
$44 million
or ~20% savings disruption cost
