Pandemic shutdowns opened a new avenue of growth for a "multibillion-dollar big box “category killer,” " as eCommerce grew rapidly. But the company's performance in that space didn’t measure up to the competition. The click-to-porch performance was an average of five days behind the target, and nearly 100 stores—once the bread and butter of the brand—were slated for closure. 

Customers wanted more, and it was a matter of finding a way to satisfy that need. So, our Quickstrike assessment looked at an omnichannel strategy that leveraged stores to fulfill eCommerce orders, process returns, and convert traffic into new customers. 

We used iterative scenario simulations to analyze their complete fulfillment network against their inventory placement strategy, with granular analysis around projected markdowns by SKU, as well as parcel delivery tradeoffs between cost-and-speed, relative to distance from fulfillment center to customer. At the end of the project, upwards of $80 in million savings had been salvaged. 

$80mn

profit in combined store sales and e-commerce fulfillment savings

$10mn+

annual operating cost savings

“We were exiting the pandemic, and our business was changing. We brought AlixPartners in to help us to define our strategy. They helped come up with our three pillars of growth for the next few years. Their ability to secure the data and to show where we are versus a competitive set really helped tell the story. They also helped us do all the work underneath, clearly defining the workstreams needed to achieve those goals, taking people on the journey and gaining their support.”
—President of the company

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