Transforming Sales from order-takers into strategic customer advisors.
AlixPartners is a results-driven global consulting firm that helps companies tackle critical business challenges and deliver outcomes quickly. Our heritage is in turnaround and restructuring, but today we primarily work with healthy companies, bringing the same impact oriented, fast moving DNA to performance improvement and transformation. In consumer and retail, we help clients unlock profitable growth and operational improvement by aligning commercial strategy and execution with operations, supply chain, and digital enablement.
Our session:
April 16, 2026 | 4:35 PM - 5:10 PM CT Hybrid
What if the problem isn’t your analytics? Turning insight into action featuring AlixPartners' Jessie Gertz and Kim Cupelli of Lamb Weston.
Most organizations don’t suffer from a lack of analytics—they suffer from a lack of adoption.
It's important to embed advanced analytics directly into Sales workflows—moving teams beyond “What’s the next promo?” to “How do we grow this category together?” By democratizing complex metrics into clear, conversational performance narratives and standardizing category frameworks, the teams empowered Sales to confidently lead discussions around share, lift drivers, discount effectiveness, merchandising impact, and competitive context.
Building super users, defining strong governance, and ensuring leadership accountability can create sustainable behavior change.
Look for our team
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