Grocers need to take immediate action to stay viable and avoid a deep margin impact as the market evolves into its new normal

While most grocery stores remain open during the current crisis, many customers are preferring to stay home and take advantage of home delivery and curbside pickup in unprecedented numbers. Grocers have seen digital sales more than double across click-and-collect and delivery channels. The growth in digital channels makes a deep dent in operating income. Based on history, we expect a significant portion of this digital growth to stick and become permanent once the restrictions are lifted.

We outline some advice from our experts on how to adapt in this ever-changing environment.