Amelia’s experience is in digital-transformation, defining and then implementing enterprise wide digital-transformation initiatives and data-driven strategies. Amelia’s clients benefit from her more than 20 years of experience in delivering value through new products, services, and operational business models with global clients, across industries, and for governments. She is a leader in digital innovation and is passionate about data-driven organizations, actively placing data at the heart of the organization to drive business benefit. She has defined and built artificial intelligence/machine-learning (AI/ML), data-driven, and digital capabilities to creatively transform consumer experiences, products, services, and operations to deliver quantifiable value and operational agility in a dynamic international environment. Formerly Chief Digital Officer at PwC, she led the firm’s digital transformation. Selected as a top 50 ASEAN CIO in 2019 and shortlisted as Women in IT’s Digital Leader of the Year 2020, Amelia lectures on big data and artificial intelligence at a leading international university.