
Tariff turbulence: How tech hardware companies can adapt at speed
AlixPartners works side by side with hardware companies when the situation demands speed to action and real-world experience.
When it really matters, we deliver.
Tech hardware is at an inflection point. AI is reshaping every product category—from the PC on the desk to the data center behind it. Tariffs and trade realignment are compressing margins that were already thin. Supply chains built over decades are being reconfigured in a span of months. The playbooks that worked in the last cycle will not work in this one.
Our teams pair operators who have run these businesses with consultants and experts throughout the firm that apply best practices from across the tech value chain. We turn insight into action, and action into P&L impact, in the time frames hardware leaders need. We are decisive, hands-on, and accountable.