Libra is the guiding force behind transformative cost reduction programs in the realm of marketing, navigating companies through strategic initiatives that drive both marketing efficiency and effectiveness. With over two decades immersed in the worlds of Fortune 500 retail, luxury and advertising, her expertise spans a wide spectrum from digital media to agency management to packaging optimization.
Her hands-on approach, honed through years of production, operations, and procurement, ensures that every initiative is not just implemented, but elevated to its fullest potential.
In the realm of marketing, where the landscape is ever-evolving, Libra is the beacon of innovation. Whether it’s leading an RFP or a direct negotiation, optimizing specifications, driving media efficiencies or providing category training, Libra doesn't just guide companies; she propels them towards unprecedented value and growth.
