agoodfellow@alixpartners.com Annette Goodfellow Director AlixPartners, LLP +1 (646) 428-9190 https://www.alixpartners.com/media/8690/agoodfellow_ba_0566_480x480.jpg
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Annette Goodfellow

Director
New York

SUMMARY

Annette specializes in improving sales and profitability for retail clients. She has over 15 years of experience, as both an entrepreneur and strategic advisor. As a consultant and business owner, Annette developed capabilities across many functions including strategy, operations, product development, marketing, and business development. Prior to AlixPartners, Annette worked as a strategy consultant at Bain & Co. where she worked on performance improvement projects across a wide range of industries. As entrepreneur Annette founded a retail fragrance company that went on to become a wholesale supplier of chemicals and additives to the soap and candle industry. Annette holds an MBA from Harvard Business School, and a Bachelor of Business Administration (BBA) from the University of Michigan.